Fashion tricks and personal habit to improve the image in summer

Summer, with its high temperatures, requires us during these months to wear less clothes and show more centimeters of our body. This is the reason why 64% of Spaniards have decided to change their diet, be more active and spend less time sitting in order to lose weight for the summer, according to the latest ‘Showroomprive’ survey.

This concern for the figure translates into the increase in the summer of the sale of garments ‘disguises defects’, created to shape, disguise and “deceive” those around us. These garments are the result of innovation and technological development by fashion houses that have created new fabrics and patterns that enhance the attractiveness of the Spanish people.

From footwear that makes our buttocks appear firmer, masculine swimsuits that increase the ‘power’ of the wearer, stockings that tan the legs, trikinis that ‘optically’ reduce the weight of the wearer, t-shirts with strategic cuts and designs highly studied… These technological garments, which are already successful in countries like the United States and Brazil, are obtaining overwhelming success in our country.

Spaniards take risks to innovate

1. According to the stylists “the Spanish know how to take advantage of their physique, they know what brands and clothes they like and they are not afraid to try new fabrics and models. They are intelligent consumers and they are proud of the image they project, so they try to This is the best possible.”
2. More than 70% of those surveyed believe that having a good physique helps to achieve success, be it personal, such as finding a partner, or professional, while 25% believe that a good physique is essential to succeed in life. On the other hand, only 3% of those surveyed believe that physical appearance it does not influence the chances of success.
3. For this reason, the Spanish are increasingly taking care of their appearance, trying to acquire healthier habits and taking advantage of new trends and discoveries in the world of fashion to always have the best possible appearance, especially during these hot months.